Melissa Meesseman, Director of Communications, RUNandWIN.com
Julie Matson, President, RUNandWIN.com
Campaign yard signs are one of the most important staples in the race for office, and buying the right types of signs can give your campaign a boost. It is important to choose a sign that is conducive to your campaign budget as well as the weather in your region. The four most commonly used campaign yard signs are sealed yard signs, poly-coated poster board, corrugated plastic signs and bag signs; and it is important to know the pros and cons of each sign/material before making your decision.
Sealed Yard Signs
These poly-coated poster board signs come folded, stapled and sealed. The signs are quite economical and, in most climates, last up to 6 months before they start to show signs of damage. The poly-coated poster board signs also have the quickest production time (6 days). These signs also handle wind well due to the flexibility of the cardboard. The "ready-to-go" sealed poly-coated poster board signs most often come 16" x 26", but are available in different sizes. This is the most popular campaign sign due to its ease of use and economic price tag. For all of your sealed yard sign options, visit online vendors such as RUNandWIN.com.
Poly-Coated Poster Board
Poly-coated poster board signs are (18 point) thick poster board. While they have an ultra violet, weather resistant coating they still curl at the edges with extended exposure to rain. These signs are typically the most economical; however they are also the most time consuming to assemble. Often times, these signs will need to be folded and stapled before placing them on their frames. On the other hand, if you don't have enough money in your budget for frames, a wooden stake can be inserted to save money. You can buy these at a local lumber yard. The poly-coated poster board signs also have the quickest production time (6 days). You should consider this sign if you are ordering a smaller quantity, such as 50 or 100, but if you are ordering a larger quantity, you may be better off going with the sealed yard signs or the corrugated plastic signs due to assembly time. These signs most often come in 14" x 22".
Corrugated Plastic Signs
Corrugated plastic signs, often referred to as Coroplasti signs, are some of the most durable outdoor advertising signs available. This material can withstand a great deal of bad weather, and is still quite economical. Corrugated plastic is, essentially, a plastic form of cardboard therefore; it has the same internal fluting of cardboard. One of the downsides to using corrugated plastic signs is that since the material is fluted, there are slight variations on the sign that cause lines in your artwork. Also, whenever sunlight shines through corrugated plastic, the artwork from the other side of the sign bleeds through. Another downside to using corrugated plastic is the weight of the sign. Because the sign does not give, the wind has a tendency to blow the sign backwards instead of traveling around it. Another factor to consider when ordering a corrugated plastic sign is the shipping. Because these signs are heavier, you will need to account for shipping cost in your campaign budget.
Although corrugated plastic is bulky and can be heavy, depending of the size of the sign, the frames are simple to install and remove. Corrugated plastic is available in a wide variety of sizes, but the most popular is 18" x 24".
Bag signs, or poly bag campaign signs, are some of the easiest signs to transport. They are made of flexible, polyethylene material that stands-up against the weather fairly well, and when ordered in large quantities, could be your most economical option. Keep in mind that bag signs can get pricey if you order them in small quantities. While these bag signs are sturdy and could possibly be reused, they will take on some wear due the nature of the sign. If you live in an area prone to strong winds, you probably should not get bag signs. These poly bag signs should not be folded because they crease and wrinkle easily. However, they are by and large the easiest sign to use and the lightest in weight. Bag signs are typically printed at 16" x 26" and with a black coating on the inside, as to not bleed through in the sunlight.
While there are many other sign options available, these are the most popular signs for good reasons. All of these are economical, sturdy and easy to use. We hope this article was instrumental in helping you come to a comfortable decision about choosing the right campaign sign. If you have any other questions regarding your campaign yard sign options, checkout RUNandWIN.com. Good luck and happy campaigning!
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